It has been mentioned in a report that even after taking money, YouTube does not show more than half of the advertisements, that is, the game is being played in the conditions given in the advertisement.
Information has been given after research in the US media report. According to this, about 80 percent of the ads shown on the web are violating the terms of service. Google’s YouTube advertising practices are being investigated in the matter. Between the years 2020 and 2023, data was collected from the advertisements of more than 1100 brands.
It was reported in the report that advertisers pay Google to display their ads on the YouTube platform before or after the video, the research said that about half of those ads are not actually shown on YouTube, due to which Google is billion. There is a possibility of loss of dollar.
Mute or autoplay status remains
YouTube also serves advertisements on other websites and mobile apps through the Google Video Partners program. In this, third party sites of Google’s medicine provide advertising experience similar to YouTube, so these advertisements are skipped.
Sold the rights to third parties for only five dollars
In fact, high quality ads or brands usually pay around $100 for every thousand views of ads on third party sites, but YouTube was found to be selling these ads to substandard third party sites for as little as $5. Is.
Running advertisements of these brands
According to the report, major brands found to be inappropriately advertising on the wrong websites include Johnson & Johnson, American Express, Samsung, Sephora, Macy’s, Disney Plus and The Wall Street Journal. as well as Medicare, the US military, the Social Security Administration and the municipal agencies of New York City.
Showing work ads by charging more
It was informed in the report that brands are paying a premium price for their ads in the hope of being featured prominently on YouTube. But in reality, more than half of their advertising budget goes to showing substandard ads on non-YouTube properties. Due to this difference in price and quality, the wrong policy is being affected on a large scale. Advertisers are also spending a lot of money
