The company you work for sells a product or service however, your brand’s message is far more than this. It conveys the value the product can bring. Your product’s features are distinct from the competition’s. The persona you show in your content and reflect the company culture.
The vision you have set for yourself is a crucial part of your branding, which assists in communicating everything and more.
We’ll cover all you need to know to start drafting the vision for your company and the best way to put it to work.
We’ll cover:
- What vision statement is
- What is a mission statement and a vision statement are different
- How do you create a vision statement
In addition, we’ll provide our top vision statements for you to be inspired to develop your own vision statement that has a bigger impact on your company.
What is an objective statement?
A vision statement outlines your company’s long-term goals. A great vision statement outlines how the larger picture impacts of your work every day. A good vision statement covers all of these and motivates your employees, your clients as well as your entire community to be part of realizing this goal.
You must ensure that you’re making a strong vision statement. In this article, we’ll explain the steps to make it happen.
What is the difference between a vision statement and a mission statement?
The distinction in your mission and vision statement is significant, however, it is simple The vision statement is the outcome from your work.
The vision statement of your company is the larger context of your brand’s identity. It includes your mission statement as well as the values of your business. Here’s a quick overview:
- It is your goal statementdefines the things you do and what you do for what you do, how you do it and the reason why it is important.
- The Vision statementoutlines your goals for the future and the results of achieving these goals.
- What are your value systemare the foundational values and beliefs that your brand’s identity embodies.
Your vision statement must be a result of your purpose statement. If you work towards your goal your business will be able to realize the long-term, more expansive vision of your business your customers, customers, and, sometimes, even society.
This distinction is important to keep in mind, particularly considering the amount of time the mission and vision statements can get mixed up. If you’re going to present this to employees and your clients, ensure you’re as clear as you can.
11 inspiring vision statement examples
I don’t know what you think I’m not a fan of beginning with a blank page. There are so many options but not enough direction. This is why examples are useful to begin brainstorming or copywriting sessions.
Here are 11 outstanding vision statement examples you can use as inspiration, models and sources of inspiration for writing your own.
1. Shopify
Shopify’s mission statement is concise and simple: “Make commerce better for all, so that businesses can concentrate on what they excel at making and selling their goods.”
While it’s a simple statement (and directly builds upon the mission statement of “Make commerce more accessible to everybody”) However, the phrase is still a powerful objective. Anyone hasn’t encountered a cumbersome procedure when it comes to commerce, whether it’s a transaction which doesn’t happen or a return procedure which isn’t possible to finish?
This is why this format can be a great template Create [blank] to be better than [blank], and so that [blank] is more effective.
You can add your own details to make your own vision statement, or even just to begin.
2. Zoom
Zoom has a clear vision: “Communications empowering people to do more.” The video-based platform is excellent in terms of explaining the way its vision is incorporated to its branding. It’s no surprise that a business who is all about communication expresses it in such a way.
3. Lego
Lego’s vision is easy and fun: “A global force of learning through playing.”
The company’s vision statement to define its impact reporting. Its Lego Foundation is “reaching more children to learn through play” as well as the organization reports its progress towards this mission.
I am awestruck by the way Lego’s consistent and fun branding is. And using the vision statement is a perfect example of this. Additionally, it’s important to demonstrate that vision statements aren’t simply an aspirational statement, it is the outcome of achieving your goal.
4. Drift
Drift’s vision is simple: “A world where people are able to engage in dialogue with any business at any time, and on their own terms.”
Drift’s chatbots enable businesses to answer questions from customers and communicate with potential customers or customers at any moment. The vision statement changes the viewpoint. Instead of focussing on the value for businesses, it emphasizes the value for each of us as consumers. Don’t have to wait to contact to ask questions during office hours.
5. Labster
Labster is a platform for education that allows virtual labs and scientific simulations. The vision of the company is “To provide science education for any student who has an internet connection and laptop. Help teachers to inspire and motivate the future Generation of science-minded scientists who will transform this world.”
This message is appealing to both the primary users for Labster, teachers and students. Furthermore, it demonstrates the endless potential benefits for everyone in providing the next generation with an education in science that is critical to their development. Inspiring.
6. Coded Minds
Coded Minds is an educational technology startup that has a clear but powerful vision of: “To be the revolutionary platform for teaching the future leaders of our 21st Century.”
I love this image because it defines the firm’s long-term goals in a clear manner The mission defines the core of what the business does and the vision defines what the company’s goals are and the values are the reason to the reasons why it is important to accomplish it.
This is a clear illustration of the importance of the vision, mission and values exercise.
7. Zendesk
Zendesk’s slogan identifies Zendesk as the leader for customer support. Zendesk’s vision is the greater-than-life result of promoting customer service for all people: an economic system that is built on lifelong customers.
One of Zendesk’s most fundamental principles is that the concept of customer service is crucial since it affects everyone. Similar to Drift, Zendesk is aware that we’re all customers working with companies, and sometimes require support while doing our job. Through its commitment to the customer experience, Zendesk helps businesses help their customers. By enhancing customer experience, it creates jobs for the future. The vision is a big idea, however the reasoning is clear and easy to follow.
8. Alltech
Alltech produces agricultural products to aid farmers in raising animals and cultivate crops to supply the world with food. The company explains why it is a visionary company: “We firmly believe agriculture is the most powerful way to determine the future of the world.”
This is a vision that inspires that is particularly inspiring for employees with a passion for missions. It’s a reminder that everyday lab and office work contributes towards feeding humanity, but in shaping the direction of the world. This is a good reason to join a business.
Begin writing the vision statement of your business
The examples that your vision statements isn’t required to be elaborate or long. It should instead convey the long-term goals of your business as well as what you’re hoping to accomplish. Use these examples as a source of inspiration and follow the step-by-step guideline to begin writing your personal vision statement. Have fun!
