YouTube’s list of the most popular videos in 2022 is a diverse selection. The list includes a goodbye video of a creator who has passed away as well as a coming out tale by a top animator an slap that is heard all over the world, and more.
If three of YouTube’s most renowned experts are believed to be right, the year 2023 promises to be another thrilling year filled with surprise viral breakouts and surprising surprises. Matthew “MatPat” Patrick, the host of the YouTube-branded show Like & Describe, invited Kevin Alocca and Maddy Buxton on his show to review 2022’s most memorable moments and to look ahead to the coming 12 months.
Alocca is the Director Global of Culture & Trends at YouTube as well as Buxton is YouTube’s Culture & Trends Manager. These two experts on trends teamed with MatPat to gain a better understanding of the diverse patterns that were defining 2022’s era on YouTube.
The huge number of YouTube Shorts and the supremacy of MrBeast have been the defining factors of the culture that is a part of YouTube however, the trio of analysts also analyzed the impact of fandoms and communities that were smaller in the past calendar year. They spent a significant portion of the show chatting about the Backrooms that MatPat as well as his spouse Stephanie were honored at their 2022 Streamy Awards.
Three of the most shrewd forecasters on YouTube in the same room it’s almost impossible to accurately predict the coming year. “It’s hard enough to understand what’s happening today, let alone predict what’s happening tomorrow,” Alocca explained.
Following the caveat and warning, The Culture & Trends maven prompted MatPat to take a look at his 2023 forecast. The creator of The Theorist network – that has recently sold off his idea to the start-up Lunar X and believes the that the biggest newsmakers of 2022 will continue to make headlines in the coming year. AI-powered creation tools such as DALL-E remain current, MatPat says, and the continuing easing of COVID’s restrictions will lead to the resurgence of travel-related content.
This second hypothesis is supported by research. In its annual review Linktree, a link-in-bio service Linktree reported that the number of links to travel websites were up by 55% between 2022 and 2023.
MatPat believes that the next generation of creators will continue to rewrite over the MrBeast script, much like Ryan Trahan has done in 2022. “This year, you started to see the rise of creators who learned from MrBeast but took it in the complete opposite direction,” he explained. He predicts that those creators will discover other ways to marry the “grand concept” with a “smaller scale.”
One prediction that’s likely to come trueis that the Like and Describepodcast is the ideal platform to listen to MatPat’s thoughts. It is possible to listen to the podcast on Spotify
