Carlow-based design studio Stratticus is encouraging businesses to upgrade your Google Analytics before the looming June 30 30th deadline.
Google recently announced, starting July 1st, 2023 the Universal Analytics will cease to function. Businesses that use Google Analytics will have to change to GA4 prior to June 30th in order to keep tracking their website traffic with accuracy.
As the date for the change into Google Analytics 4 (GA4) closes in, Stratticus reminds businesses of the impact that could have on their website’s information should they fail to make the changes in a timely manner. It is recommended that the Bagenalstown digital studio suggests businesses to prioritize this update in order to ensure that they do not lose valuable information and insight.
“From the 1st of July to the present”
The users on Google Analytics will no longer have access to crucial historical data that will impact specific aspects of their business such as bidding for advertising, audiences, or the conversion information in Google Ads or on third-party integrations such as Facebook.
This is an excellent update from Google that includes some great new features. But it’s not enough to click on this Google remind email in order to change your data as there’s a good chance of not integrating crucial third-party apps such as Salesforce, Calendly and Hubspot. The solution is fairly easy, but we suggest contacting your web hosts or developers to ensure the transition is easy .”
GA4 provides
A more extensive method of tracking website traffic giving businesses deeper insight into the behavior of users and their preferences. This update comes as part of the company’s constant efforts to improve users’ privacy and protect data.
Stratticus is reminding businesses, specifically companies that sell eCommerce products and rely on data from the past to support Pay per Click (PPC) advertising, to make the switch to GA4 as quickly as possible, so that they do not suffer possible disruptions on their analytical data.
Conclusion
By implementing the changes right now, Irish businesses can ensure the smooth migration into Google Universal Analytics and capitalise from the advantages of updated data. For more information about the new update and ways to ensure that your website is prepared, call Stratticus now.
