Expert reviews are preferred by consumers worldwide when making purchase decisions. 44% of respondents prefer expert opinions over consumer reviews. Only 22% of respondents seek expert opinions when making more subjective purchases, such as clothing.
Expert reviews help in understanding complex technology
This is why experts are preferred to review more complicated areas of technology, despite the existence of many customer reviews sites. Experts are becoming increasingly popular due to the complexity of electronic equipment. The sheer number of options when it comes to selecting a smartphone can make it difficult to choose. Therefore, consumers will be more inclined to seek out expert reviews than to try to understand the technical specifications of the devices. Customer reviews are not likely to be of any assistance in this situation, since they typically only address user experience.
Expert gaming equipment reviews
With a wide variety of options available, review sites such as https://win.gg/reviews/ are able to give expert opinions on gaming equipment such as gaming headsets, the best gaming mouse options, and the best games for the PS4 and the PS5. Like other technical equipment reviews, they can evaluate the products both from a user perspective and from a technical standpoint. For example, the Logitech G Pro review considers the target audience and analyzes the specifications of the mouse to see how it compares to other options on the market.
Fake customer reviews
Fake customer reviews, such as those on Amazon, highlight the value of expert reviews. This leads to a lack trust in customer reviews’ authenticity. Consumers face a major problem: 33% were confident that they could spot fake Amazon product reviews, 15% were not confident, and 12% were not at any confidence. This explains why experts are preferred when it comes time to choose electronics. Review sites such as https://www.trustpilot.com/categories have also been hit by fake reviews, although the company is actively fighting back via its AI algorithm.
Fake online reviews are causing a huge problem for businesses. The World Economic Forum reported that fake reviews online cost consumers and businesses $152 billion annually. Amazon has reacted to the situation by taking legal action against the moderators of more than 11,000 Facebook groups that solicit reviews in return for refunds, a phenomenon called “refund after reviews”. Jim Gibson, an intellectual property attorney at the University of Richmond, said that Amazon wants to pressure the social media giant to eliminate more groups that are asking for fake reviews. In this context, it is no surprise to see independent product testing sites such as https://www.consumerreports.org/appliances/ proving so popular.
There are so many fake reviews out there, it’s no surprise that consumers trust expert review sites when it comes complex technology, where people can share their experience and knowledge of electronics.
