Webinars can be a great enhancement to your onboarding process because they let you connect with larger segments of potential clients and customers. They ease the burden of your customer service department by generating a variety of useful training and marketing tools. In addition, for the ease of use of these functional virtual settings, tools such as Adobe Connect are adequate. It is possible to showcase your knowledge and expertise by hosting webinars, while expanding the reach of your audience. Although onboarding might seem like the last thing you think of for webinars. A survey conducted by GoToMeeting indicates that around 60 percent of webinars are used by marketing and sales teams to convert leads. It is estimated that 73 percent of B2B (B2B) marketing professionals believe that this platform will allow them to generate leads that are of the highest quality. As remote work is becoming the standard, up to 30% of the webinars hosted on this platform were used to facilitate customer onboarding or for training.
Benefits of using webinars to facilitate client onboarding
- Make yourself an expert: You may establish yourself as a knowledgeableand trustworthy expert through videos and webinars. With this technique you will be able to clearly demonstrate the users how your product will solve their problems and aid in their goals. Customers can also be taught how to utilize specific products features to perform tasks you believe are important for them by providing live webinars and video.
- Interpret the needs of your customers:Assistance from webinarsduring the onboarding process helps you comprehend the reasons your customer is seeking to accomplish by making use of your service. As opposed to making use of a document or form, using video gives prospective customers plenty of space and time to elaborate on their goals and requirements. In addition, it offers you the chance to clarify questions to help learn how to assist clients during the process of onboarding.
- Facilitate product adoption:On-demand and live webinars and videos are a great way to boost the adoption rate of your product. Making sure that your customers are comfortable and confident using your product is dependent on using guides and step-by-step walks. They might be able to quickly appreciate the value of what you offer and encourage users to keep learning about the different ways it could help them. Because you can respond to questions immediately and help in integrating your product in their daily routines and lives Live virtual meetings could help increase product acceptance rates.
- Increased customer retentionThe three benefits mentioned above allows you to keep more customers and reduce your churn rate. It is possible to demonstrate the worth of your product, and create relationships with customers by utilizing webinars and videos during the onboarding process. Thus, customers will be more inclined to feel secure in purchasing your product since they believe you are an authority that is accessible and willing to help. In addition clients are more likely not to leave or change their minds because they know the best way to utilize your product and appreciate the value of it.
Final thoughts: The advantages that were mentioned earlier provide a solid reason for webinars that help clients onboarding should prove be a huge success. If you are looking to boost the number of referrals to your site, you can try recording the webinar to the people who attend. To maximize the effectiveness of your marketing programs, webinars may be utilized to aid in lead generation. You could ensure that value is delivered by writing articles that address issues and topics covered during the webinar. The process of creating a webinar to help customers achieve success in onboarding can be a challenge for those who are not familiar with webinars. But once you’ve got the knack of it webinars can prove to be a great instrument for attracting clients and keeping their attention.
