It’s been an extremely busy month at Slate Brands. On November 11 the beauty incubator unveiled Mirrored Image which is an exclusive fragrance created in conjunction with sisters behind the creation of the Murillo Twins. After getting noticed through collaborations with influencers, Slate unveiled its first-ever own brand at the end of November.
The date of release for Mirrored Image 11/11 is a reference at the reflective character of the scent’s branding. The Murillos are identical twins, aged 27 years old who have had a shared YouTube channel for over six years. Their new scent has their tagline “A Mirror of You.” To assist their followers to “see who you really are,” Brittany and Briana Murillo have collaborated together with Slate to create a scent that is infused with scents such as pear, bergamot, and currant. As of the date of this article, the bottles costing $79 are now gone However, there is a waiting list open.
Mirrored Image was the fourth product Slate launched to market. The incubator based in New York was a hit in the last year when it joined along with YouTube DIY queen Moriah Elizabethto introduce the nail polish brand called ME Nails. The Slate partnership hasn’t just been limited to beauty and it has also partnered along with comedy star Lala Milanto present Vagitaminz, which is a brand for feminine wellness.
Since Slate has had success with the influencer partnership, it’s seeking to launch products that don’t have co-branded. The launch date of November 30 was The Insanely Cleanadded an skincare line to the brand list. The targeted for males, which comprises a face wash as well as moisturizing mist, took three years developing before being released to the market.
When Slate created Insanely Clean, it used an approach that is used by many creators: It surveyed its readers. “We carried out extensive, thorough market research, including focus groups, panels and a variety of interviews to make sure we’re providing a skincare product to the market that has a distinct viewpoint and solves the issue,” said Slate Brands founder Judah Abraham in an announcement. “We discovered that men are keen on the benefits of skin care but are often left in confusion or unhappy with the generic offerings. Insanely Clean is the answer.”
There’s a clear direction for Slate. The incubator’s upstart continues to fund its own ideas and collaborations with its creators.
