It’s April , and we’re going to pour rain down on businesses with innovative marketing concepts for the entire month. It’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month and much more. These celebrations and themes offer the opportunity to connect with your customers, voice your values and voice and to engage your customers, particularly on social media.
Learn more about themes for April holidays, celebrations, and awareness causes that you can use to promote your business. You can also look at real-world examples of businesses from different industries to give you imaginative ideas. For suggestions for the entire year, look through this amazing advertising calendar created by our friends from LOCALIQ.
April is National Month Awareness
April is a great month to explore a variety of opportunities for socially conscious marketing. Here are a few of the numerous topics and causes that are celebrated in April:
- Autism
- Celebrating Diversity (lots of inclusion and diversity statistics on this site! )
- Child abuse
- Distracted driving
- Donate life
- Financial literacy
- Humor
- Planet Earth
- Sexual Assault
- Stress Awareness
- Volunteering
- Welding
April diversity as well as equity and inclusion
We love to emphasize the diversity inclusive, equity, and inclusion holidays for every month but it’s more so in Diversity Month! Here are some celebrations that will help you to celebrate diversity:
- World Autism Awareness Day (April 2)
- Palm Sunday (Christian) (varies)
- Passover/Pesach (varies)
- Maundy/Holy Wednesday (Christian) (varies)
- Theravada New Year (Buddhist) (varies)
- Good Friday (Christian) (varies)
- Day to Remember Rwanda Genocide Victims (April 7)
- Easter Sunday (Christian) (varies)
- Day of Silence (Students take the day to observe silence in protest of the suppression of lesbian, gay transgender and bisexual (LGBT) pupils and gay friends due to the discrimination and discrimination) (April 14, 2019)
- Orthodox Easter Sunday (April 14)
- Vaisakhi (Sikh) (April 13 or 14)
- Yom Hashoah (Jewish) (Sunset April 17 until Sunset Easter Sunday, April 18,)
- Laila Al-Qadr (Islamic) (Sunset April 17)
- Eid al-Fitr (Islamic) (Sundown 22nd April until Sundown the 22nd of April)
- The Festival of Ridvan (Baha’i) (April 21 until May 2)
- Armenian Martyrs’ Day
- Yom HaAtzmaut (Jewish) (Sundown April 25 through Nightfall the 26th of April)
We have plenty of DEI sources for you to help out!
Innovative April marketing strategies and examples
Between your blog, your website as well as your social media profiles along with your Google business profile There are a myriad of avenues through you can promote your April-related content and promotions. Below you’ll find a wealth of innovative April-themed ideas from real companies just like yours.
Autism Awareness Month
Autism is a problem that affects one out of 60 children across the United States. In the event that you, or someone you know suffers from autism it is an excellent occasion to bring awareness by participating in events that contribute to the community, or by raising funds to give to an organization dedicated to the cause of autism. Here’s a hyperlink to join an event in your area. Also, you can demonstrate your support by purchasing appropriate products, like the following example:
National Child Abuse Prevention Month
Let your supporters know that you support National Child Abuse Prevention Month by wearing a blue pinwheel that is the symbol of national significance to support the cause.You can also plant a pinwheel plant at the location of your business, and then show it off to your followers with the intention of generating awareness.
Financial Literacy Month
To celebrate Financial Literacy Month, publish blog posts on an issue related to finance. Encourage readers to engage in a discussion about what they would do to spend money extra should it fall to their laps. These posts could be pretty innovative! This is a great method to boost Instagram involvement and start a conversation.
Prom season
Numerous kinds of businesses are able to find a way to capitalize on the excitement of prom season. This restaurant is capitalizing from the popularity and acclaim of “promposals.”
Consider posting something helpful to parents worried about the saga of prom night…providing useful information is appreciated by your readers No one would like to be a victim of a sales pitch every minute of the day. If you have an offer that falls to coincide with prom season do not be shy about marketing yourself as well.
The Boston Marathon
WordStream is located in Boston which is why we’re hugely supportive of the marathon. However, you don’t need to live locally to participate in the race. Be a part of the local athletes taking part in the race or travelling with family members who are participating through the course. Fitness centers need to show their solidarity across the nation to the marathoners. Local restaurants may offer “carb loading” before the race and massage studios could provide runners with discounts.
Administrative Professionals Day
Don’t forget to thank your employees who help you during Administrative Professionals Day. This is a great way to make your company and your brand more unique on the social networks as well as in your website. Show what your support staff do for your company and include them in your blog or film. Support customers who communicate with personnel will be thrilled to see them on the news!
National Grilled Cheese Day
Everyone loves sandwiches made of grilled cheese, and you should definitely look for a way to integrate the National Grilled Cheese Day post on your feeds, regardless of whether you own an establishment and/or not! Check out how these non-food related companies have done it:
Bring Your Child to Work Day
If you have children take them to work this day and inform your clients about the event. This is a wonderful opportunity to educate your child the basics of starting and running a business , and encourage them to pursue their goals.
Photograph them and share your photo on the social network. Encourage customers to stop by and to say hello. Create your child as become the “boss” for the entire day. Sharing photos or stories through social media platforms is an excellent method to connect with customers and build a personal brand. Additionally, you can display your cute children!
Earth Day
Earth Day and Arbor Day are about trees and nature. Take advantage of these holidays as an opportunity to promote eco-friendly marketing. Flower shops can offer classes or even create a blog about recycling dried flowers to decorate, interior designers can give suggestions for decorating with Nature, fitness facilities are able to offer classes outdoors to enjoy a hike or exercise session that takes in the natural world.
Easter & Passover
Restaurants, naturally are able to hold an Easter brunch or announce the Kosher to Passover dishes. Photographers are able to run Easter photo specials. Daycares can create an occasion for children to snap photos featuring the Easter rabbit. Fitness centers could have an event for families to have fun including Egg hunts for Easter. Bakeries can promote their themed baked goods to help increase orders. Also, you can organize an “peeps” event like the one this business ran:
Our colleagues at LOCALiQ have plenty of Easter marketing strategiesfor you to take a look at.
Tax Day
Tax Day is a day which people either like (because they’ll get a refund) or despise (because they are owed money). It’s a perfect opportunity for accountants to promote their company, if they don’t already. Other types of companies could gain of Tax Day as well.
Bars and bars are able to organize Post Tax Day parties. Retail stores may offer after-tax Day offers to help those seeking to make use of their tax refund. Tax filing can be stressful, which is why yoga studios or fitness centers could use this as an occasion to offer an exercise class or a yoga class that is special. To make it more enjoyable make sure to include a playlist with money-related songs.
It is also possible to have exciting with numbers, such as this restaurant:
Take the time to Know Your Customers Day
Get to Know Your Customer Day takes place every third Thursday of the initial calendar month in each quarter. i.e. the months of January, April, July and October. It’s obviously a fantastic opportunity to engage with your clients. Ask questions on Facebook to allow them to engage in a discussion. Get their feedback in order to improve your service or what they enjoy about your company, etc.
This is the perfect moment to ensure that you’re aware of the people your people are!
