If you’re creating your brand, there’s numerous aspects to take into consideration. It could be an mission statement for your business, your company branding, culture, logo or anything else there’s a lot of things to think about and, in the end there will be something that gets ignored.
Many business owners don’t think of brand values to be a major factor even if they define them, they usually are relegated to a tiny corner on their homepage and never considered again, much as a stale, unfinished book that has sat on the shelves of a bookcase.
However, developing brand values is vitally crucial for being successful in your company because they’re essential to establishing the identity of your brand. It is true that one of the most crucial aspects of creating the brand is trust which is why one of the most effective methods to maintain and build the trust of your customers is to ensure the sameness of your branding.
This lets people know that you’re trustworthy. It also creates an impression of authenticity and prevents you from taking away the most well-known elements in your company’s brand. However, to keep this consistency, you must have a set of solid values that are able to guide every aspect of your branding and marketing.
Without a standard set of standards to base your decisions on Most likely, you’ll end up with a mix of a variety of unreliable elements.
It gives the impression that you’re completely sure of what your company represents or what you’re attempting to accomplish, making you appear not trustworthy and unauthentic, which could undermine the trust you’ve earned.
If you’re wondering, “What are brand values?” You may be wondering how to define the brand’s values, or would like to know more about how to increase trust in your company If so, you must continue reading. In this post I’ll go over the brand’s values the reason why creating brand values is crucial and how you can determine the core values of your company.
What Are Brand Values?
To summarize it in only a few words the brand’s values are the values that you promote by your company. Particularly they are the core principles that drove you to develop your brand, and motivate you and others in your business to carry out the things you do.
Based on the brand, these values could be important, and define the values your brand represents in terms of culture, economics, political or in any other way.
Large companies are typically focused on these types of values. Typically they’ll incorporate things like transparency, diversity and sustainability.
This is logical for a multibillion dollar conglomerate because the things they do has an influence on the culture and economic conditions in the area(s) that they are operating in.
These kinds of companies are held to a more rigorous quality than smaller organizations and must consider the impact they have on society in general It makes sense to set these values that are broad.
However with regard to small and medium-sized companies their values are usually minimal, focusing on the details of day-today operations, including how they take care of their customers.
Typically, these values encompass things such as integrity, compassion and empathy for instance.
In any event, brand values are a key element in defining your brand’s identity as well as provide significance to your brand and the purpose of it and build confidence with your company.
Even if your customers do not visit your page on about to learn about your values as a brand If you apply the same values throughout your marketing and branding people will understand the values you’re promoting regardless.
Read: How to Define Brand Identity and Maintain Consistency in All Your Marketing Materials
How to Define Brand Identity and Maintain Consistency in All Your Marketing Materials
The creation of brand values that present your business as trustworthy and authentic is crucial for the success of your company.
If you don’t ensure an even tone in how the values are portrayed across all of your communications, it’s likely to be against the best interests of your brand.
If you’re trying to understand how to define the brand’s identity and keep it consistent with your branding and marketing this article is for you.
It provides a guideline for defining the brand’s identity, and why consistency in branding is crucial and provides a variety of strategies to use this for your own brand.
Read more on our site.
Why creating brand values is important to give you an idea of the characteristics of brand values and why they’re crucial, let’s take an example from a customer of ours, Lucid Payments.
When the founder of Lucid Payments, Surge Cumiskey was inquiring us to redesign her website and refresh her branding she wasn’t certain what the main value of her brand was and after having a conversation with her several occasions, it became straightforward for us determine what the brand’s values were.
Surge’s business provides payment processing services. And she’s been vocal about disrupting the industry by urging Canadian entrepreneurs to avoid outsourcing their business to major banks, many of which are foreign companies who have dominated the industry of payment processing since its beginning.
However she believes that most business owners are confused regarding payment processing and that the banks of the world don’t make things more clear, so she’s determined to offer more clarity to business owners which is why she created Lucid Payments.
Surge believes that these issues aren’t just bad for her bottom line however, they are also detrimental to the good of business owners generally because they hinder competition, increase the cost of processing payments and create uncertainty for owners of businesses and make it harder for businesses to compete and weaken the Canadian economy.
Therefore, from the start, we realized we had to integrate these values in Lucid Payments’ brand values.
This type of language is used throughout the brand’s principles, particularly when it comes to defending the interest of entrepreneurs as well as improving our Canadian economy. Along with re-designing her branding and website, Surge also hired us to create her content marketing as an article every month and a newsletter.
However, we took her brand’s new values to help us determine the types of content that will be the most beneficial with Lucid Payments.
In this regard We determined that the website’s content should be focused on helping business owners know the world of payment processing and encourage businesses to open their doors to non-bank service providers.
Every one the Lucid Payments’ blog articles will either assist entrepreneurs comprehend payment processing, or to reduce costs associated with it.
Utilizing the brand’s values to guide her content marketing strategies through this approach has helped us to maintain the consistency of our strategy and increase confidence with the people who require her services.
Then, why is establishing brand values important?
This example illustrates, it provides you an established set of guidelines to base your work on that will allow you to keep the sameness and credibility throughout all of your branding and marketing.
In the instance of Lucid Payments, this approach helped us create content that was fully in line with their ideals and values. It also built trust by demonstrating that the company is truly dedicated to doing the most beneficial in the business world.
How to define Brand Values at this point, a lot of you are likely to be eager to create your own brand’s values, and Lucid Payments will show you how to do that and why it’s crucial.
However, for many of you it may be like a daunting task, which is why I’d like to share additional suggestions to help begin creating personal brand values for your business.
If you’re trying to establish the brand’s values begin with questions like:
Why did I decide to create my own business? How do I envision my company to be a representation of? What kind of environment do I envision for my employees? What kind of change do I want to witness in my field? What goals do I want to accomplish through managing this company? What brought me to get into this business in the first in the first What can my company accomplish to make the world more sustainable? What is my business doing to address the needs of my customers? What do I want my company to appear in the eyes of prospective customers? What should I or my employees appear when you’re in the public? Once you’ve answered the above questions and perhaps some of your own then take a moment to look through your answers a second time to begin finding out how you can explain your values and beliefs in a manner that’s as easy to grasp as you can.
Remember, If you don’t always adhere to these ideals throughout your marketing, branding and all other things you do It will be against you.
One thing I’ve noticed it that the owners of businesses do not realize how deep this idea is.
What exactly do I mean by this?
It’s not just you about web page or advertisements or your content marketing, but all of them are utilized to promote your brand’s values, and to ensure that they’re always and consistently communicated.
You, as the proprietor of the brand are an integral component of this equation.
For instance, if you believe that one of the core values of your company includes professionalism. Then you shouldn’t wear sweatpants with a hoodie?
If you’re looking to ensure that your actions and appearance are compatible with your ideals be sure to dress and behave in a manner that is appropriate to you.
Another thing that business owners neglect is making sure that their employees are aware of the values of their brand and are working in accordance with them.
It’s crucial, since If your employees aren’t educated on the core values that you have set It’s just an issue of time before someone says, or acts in a way that leaves an ugly mark on your brand.
In any case, if you don’t clearly define these values or use them in an inconsistent manner in your communications and marketing, people will not know the values you represent And you run the risk of creating confusion, and erode trust in your brand’s image and reducing the value of what sets your brand apart from its competitors or placing your brand in a embarrassing circumstance.
Are you unsure of what the brand’s values are? We’ve been creating brands for over 20 years. Contact us today for more about the services we offer. provide for you.
