We’re back for another issue of The Launch, where we look for the very best of the latest fashion news openings, collaborations and collaborations and launches every month. April is expected to be filled with scorching temperatures and more hot announcements: Burberry opens a trench pop-up shop on New York’s Fifth Avenue, Luar teams up with Mejuri in a jewelry collaboration as well as La DoubleJ dips its toes into the denim world. Be sure to keep an eye for this page for a round-up of all you didn’t know you needed to know this month.
Burberry Opens Trench Pop-Up
Who: Burberry
What: Burberry Trench Pop-Up
Location: 693 Fifth Avenue, NYC through May 2
What’s that:
Apparently April showers are the time to get burberry trench coats. The famous brand known for its rainwear has decided to take its knowledge IRL at Fifth Avenue with the Burberry Trench Pop-Up. The space will offer customizable pieces that can be personalized on-site, from buttons , patches and even embroidery (oh my!). The location will eventually serve as a shop, and it will be open in June. There’s even a tent in the space in reference towards the British house’s autumn/winter 2023 event, and the outdoors, naturally.
Mejuri and Luar Team Up on Instantly Covetable Jewelry Collab
Who: Mejuri and Luar
What’s the deal? Collaboration in jewelry
What’s Where? Available online on mejuri.com as well as luar.world
What is it:
The the world of Mejuri is one of easy-going high-end jewelry that is accessible to everyone and bringing the normally stifling category to the general public. For those who aren’t familiar with the brand, Luar is the New York brand founded by the uber-cool Raul Lopez, who has the same vision of making fashion accessible to everyone and bringing high contemporary streetwear from his thoughts to your wardrobe. It’s only fitting that both brands have teamed up for an collaboration in jewelry that’s both stylish and affordable. The highly anticipated line includes an earring set which can be worn three styles, an earring with Luar’s famous Ana Bag charm and Mejuri’s version on the same bag , in simple white, with the strap which doubles as both a jewelry and fashion item. It’s all about getting it your way within the Luar-Mejuri world, as Lopez himself states: “Whether on a Gen Z girl or one from Queens or my grandma the product is brought to life with its own unique way. That’s the strength that our brand brands have: allowing customers to use our products and personalize them to fit their needs. It’s all about accessibility!”
La DoubleJ Ventures Into Denim With ‘Carpe Denim’ Collection
Who: La DoubleJ
Whatis it: Carpe denim collections
What: Online at ladoublej.com
The reason:
La DoubleJ is the Milanese brand that is famous for its psychedelic prints and a slick approach to resortwear. In the spring season, it’s time to make a splash in your classic blue jeans with a collection of denim that’s not typical. Each base is covered with flares in solid shades and “Better Than Your Boyfriend” baggy denim that can be used as classic warm-weather essentials. The printed jeans that have feathered the hems (pictured here) will surely be the foundation of many a night-to-day look.
