You’ve got your business running You are eager to get news out regarding your business. How do you choose which social media platform to choose from? There are numerous reasons to choose Facebook, Twitter, and YouTube (among other reasons). Let’s take a look at the advantages and disadvantages of each, so you’ll know which can benefit your business the most.
Are you using social networks?
Have you got a presence on social media on your site? If so, you’re in good company. In fact 76% of small companies use social media to advertise their businesses online. Are you missing out? If you’re not engaged on any of these websites you might want to start. If you’re already actively engaged, but seeking ways to boost participation… continue reading. Here are some suggestions about how you can use Facebook, Twitter, and YouTube effectively in your marketing strategy Twitter Create engaging tweets with captivating images. Tweets that include images get 18 percent more views than tweets with no image with an image. Consider posting relevant information (news stories) or testimonials from customers that praise your services or products. Another option is to write a post with questions and interact with your followers via replies (up up to 140 characters). It’s important to keep a regular posts (at least every day. This is suggested by the majority of experts and also stay in touch with your followers by reading and responding to any comments posted about your site, your tweets, or videos by others to improve your SEO ranking!
How old are your followers?
Average age for user on social media has been set at 40. In statistical terms, your customers are older than you are. Be sure that if you’re focused on a younger demographic that you don’t alienate potential customers of a different age. Through the use of various platforms to connect with different age groups, you will be able to increase the number of customers you have. Be sure that if your company is focused on a younger audience that you don’t alienate older customers who might be interested in your services. Through using different platforms to interact with individuals from different categories of age, you can increase the number of customers you have. Are they interested in my content? If someone follows your social media accounts because they enjoy your content (and what others have written about it) Be sure that whenever you post content on these sites that it’s valuable and relevant to the person following you. It will allow them to trust and appreciate the content you publish on those platforms and other channels they use to connect with or follow your brand.
Are there gender gaps?
There has been mixed research regarding whether women or men are more active on social media. A 2014 Pew study found that 73 percent online adult users are female. There could be some gender gaps in the world of platforms such as Facebook which isn’t the biggest social network, but also has a bias towards older users: 60% of Facebook users are older than 35. However, younger users are increasingly using other platforms like Instagram or Snapchat. The fact that all three of them tend to favor one gender or the other doesn’t mean they’re useless for marketers. It’s just that they need to think about who their target audience is. If you’re looking to reach women, for instance you may want to concentrate the efforts of Instagram instead of LinkedIn. If you’re trying to reach younger users, Snapchat could make sense in your overall strategy but LinkedIn may not be worth the effort in the least.
Are your blog posts starting to take off?
One of the issues that small-scale business owners have to face is the lack of engagement in their online social platforms. with thousands (sometimes thousand) of fans, a huge number of followers may seem like an amazing achievement. However, if your followers aren’t engaged with your content – liking comments, sharing, or otherwise engaging with your content, you won’t go much further. Consider this how often do you share a post from someone else? Only when you believe it is valuable for you or your circle of friends.
Are your customers interested?
If you’re planning to promote your business through social media platforms such as Facebook, Twitter, or even YouTube it is crucial to consider the likelihood that your intended viewers will be interested in your content. You should think about the type of content you’re looking to create for these channels before you begin. For instance, if manage a restaurant that serves seafood dinner and lunch, would you like to offer cooking videos in real time?
Are you interacting with influencers within your industry?
If you’re looking to draw interest on social media You need followers, lots of them. The most effective way to achieve this is by engaging the most influential individuals in your industry. Influencers are people who have been engaged (i.e. liked or shared) by sharing posts by brands that are similar to yours previously. They’re more likely to interact with your posts because they’ve had similar experiences in the same category before.
