TikTok claims that users can boost the popularity of their videos using the “heating” button that bypasses the algorithm that powers TikTok’s experience. TikTok experience.
In the wake of an original Forbes story, TikTok has since confirmed that some of its employees are able to promote videos to “introduce new creators and celebrities” to their own to the TikTok community,” according to Search Engine Journal.
According to an Forbes investigation the six former and current U.S.-based workers of TikTok and its parent company owned by China ByteDance can be able to artificially increase the visibility of specific videos.
It is in contradiction to TikTok’s claim that its suggestion feed is based on making a customized feed that is based on each user’s preferences.
“We encourage some videos to diversify the content experience and to introduce new and established creators as well as celebrities into TikTok users. TikTok group,” TikTok spokesperson Jamie Favazza spoke to Forbes.
“Only the few individuals who are located in the U.S., have the capacity to approve promotional content within the U.S., and that content is around .002 percent of videos within For You feeds.”