Facebook is a fantastic platform to share videos and interact with your viewers. But when you do this make sure to publish and distribute native YouTube videos to Facebook instead of sharing directly on YouTube. Why? Because it was discovered that native videos perform 10 times better on Facebook in comparison to YouTube hyperlinks.
In a thorough study conducted by Quintly which analyzed 167,000 Facebook profiles and six million posts, they found the following: Facebook native videos earned more shares by 478% and 110% more engagements.
This is a clear indication that Facebook will prioritize native videos that are uploaded on its platform over external video links on sites like YouTube.
There are two possible reasons native video is performing better than native videos:
- Native videos begin playing automatically as you scroll through your feed, whereas YouTube videos require manually played manually.
- Native videos stream within Facebook’s Facebook environment, whereas YouTube videos appear on an external site, which causes users to exit the Facebook platform to view the video.
Both of these elements have a significant impact on improving the experience of anyone who is a frequent Facebook user. That makes native video valuable not only for users but also to Facebook.
Share Short, value-oriented, short videos
Do you want to get more attention from your social media post? Consider creating short, effective videos. If done correctly they can aid your business in attracting the attention it deserves as well as increase awareness of your brand and can even increase the reach of your brand organically. We make short video marketing strategies for our users.
Are short-form social media video being utilized in a large way? Sure. If you look around, you’ll see various video formats that are being created and distributed on different websites for social networking. From the 60-second video clips on Instagram to the educational 2 minutes of videos on Facebook. The popularity of short videos is because they’re effective.
Based on a study conducted by Hubspot this is the most suggested times for social media videos for the most effective results:
- YouTube videos: 26 seconds
- YouTube videos 45 seconds
- Facebook videos 1 minute
- YouTube video: two min
The issue is what’s the thing that makes short video work? While there are plenty of factors that explain the reasons why short videos are so well-liked but one of the most obvious reasons is that they’re “bite size” or simple to “snack”. They aren’t a huge drain on your time and can deliver or over-deliver on their promises immediately.
The best social media content is built around instant gratification, since this is what users are looking for. Today’s social media users are looking to…
- Utilize content efficiently and without wasting your time.
- Stay up-to-date with the latest developments in their area.
- Be updated on the latest topics that are of interest to them.
- Have fun and be entertained after that, move forward.
Short videos are ideal for those who are searching for relevant information, but aren’t able to commit a significant amount of time watching it. They prefer to watch videos on the go, when they are using their smartphones. So it’s not surprising that 80 percent of social media content being consumed through mobile devices.
One of the most efficient methods to make the most of the power of videos for social media is to concentrate on making instructional videos or tutorials which provide insight into the operation of your product or aid viewers see how you can provide the answer to their issue.
