Introduction: Let’s Talk About That Smile
Ever caught yourself smiling in the mirror and thinking, “Hmm, could be brighter”? You’re not alone. With the rise of at-home dental solutions, companies like Smile White promise to bring professional dental care to your doorstep. But the big question remains: Is Smile White the real deal or just another online gimmick? Let’s dive in and find out.

What Exactly Is Smile White?
A Quick Overview
Smile White is a UK-based dental brand offering clear aligners, teeth whitening kits, and retainers. Their unique selling point? A hybrid model that combines at-home convenience with professional dental oversight.
The Product Lineup
- Clear Aligners: Custom-made trays designed to straighten teeth discreetly.
- Teeth Whitening Kits: Professional-grade whitening solutions for a brighter smile.
- Retainers: Post-treatment devices to maintain that perfect alignment.
The Clear Aligners: Straighten Up Without the Metal
How Do They Work?
Smile White’s aligners are crafted using Zendura® FLX technology, known for its flexibility and comfort. The treatment process involves:
- An initial online consultation.
- A 3D scan at a partnered dental clinic.
- Receiving a series of aligners to be changed weekly.
Real People, Real Results
Many users have shared their experiences:
“The results are amazing. I’m so happy and I wished I’d done it sooner!! The total process from start to finish was only around 14 weeks.”
— Natalie, TrustPilot Review
However, not all feedback is glowing. Some users have reported issues:
“I attempted to cancel my clear aligner treatment… Despite requesting a cancellation, I have been ignored by the ‘cancellation team’ for over two weeks.”
— Kelly, TrustPilot Review
Teeth Whitening Kits: Shine Bright Like a Diamond
What’s in the Kit?
Smile White’s whitening kit includes:
- Custom-fitted trays.
- A 16% carbamide peroxide whitening gel.
- Instructions for safe and effective use.
Effectiveness and Safety
The high concentration of carbamide peroxide ensures noticeable results. However, it’s essential to use as directed to avoid sensitivity or enamel damage.
“I used Smile White whitening and it’s the best whitening system I’ve used. My teeth were super white after the first use!!”
— Rehan Jaffery, TrustPilot Review
Retainers: Keeping That Smile in Place
After investing time and money into straightening your teeth, retainers are crucial to maintain the results. Smile White offers custom-made retainers to ensure your teeth stay in their new positions.
Pricing and Payment Options
Smile White’s pricing is competitive:
- Mild Cases: Starting at £1,695.
- Moderate to Complex Cases: Up to £3,695.
They also offer 0% interest financing options, making it more accessible for many.
Customer Service: A Mixed Bag
While many users praise the customer service, others have faced challenges, especially regarding cancellations and refunds.
“My experience with Smile White has been very positive… Thank you to Ella! Great customer service.”
— Hafizah, TrustPilot Review
Conversely:Trustpilot
“I attempted to cancel my aligners… I have been ignored by the ‘cancellation team’ for over two weeks.”
— Kelly, TrustPilot Review
Comparing Smile White to Competitors
When stacked against other brands like Invisalign or DrDent, Smile White holds its ground in terms of affordability and convenience. However, the mixed reviews on customer service might be a deciding factor for some.

Final Verdict: Is Smile White Legit or a Scam?
Based on the available information:
- Legitimacy: Smile White is a legitimate company with a range of dental products.
- Effectiveness: Many users have seen positive results, especially with the whitening kits.
- Customer Service: Experiences vary; some users report excellent service, while others face challenges.
Conclusion: Smile White is not a scam, but potential customers should proceed with caution, especially regarding customer service and cancellation policies.
FAQs
1. How long does the aligner treatment take?
Treatment duration varies based on individual cases but typically ranges from 3 to 24 months.
2. Is the whitening kit safe for sensitive teeth?
The high concentration of carbamide peroxide can cause sensitivity. It’s recommended to consult with a dentist before use.
3. Can I cancel my treatment after starting?
While cancellations are possible, some users have reported difficulties in the process. It’s essential to understand the cancellation policy before committing.
4. Are the retainers included in the treatment cost?
Retainers are typically an additional cost. It’s advisable to confirm this during the consultation.
5. How does Smile White compare to Invisalign?
Smile White offers a more affordable alternative to Invisalign. However, Invisalign has a longer track record and may offer more consistent customer service.