In the current market for eCommerce companies must take advantage of multi-pronged strategies to stay relevant and attract customers. The most well-known channels is organic searchespecially Google the search engine that is able to handle more than 3.5 million searches each day. With brands focusing on retention in times of economic decline and as changes to privacy policies of third-party companies affect advertising optimization and rankings on organic search is essential. Today more than ever before, eCommerce businesses should be able to leverage the potential of SEO. (SEO).
In light of this, we’ve put together an SEO quiz to test your understanding. Before you take the test first, let’s get a grasp of SEO and its significance for eCommerce companies and the most important aspects that impact your rankings.
Is SEO a thing?
SEO is the method of improving the content of a site to improve its visibility for users who are searching on search engines like Google.
SEO also entails improving the quality of visitors to and on your website. SEO analyzes natural or unpaid traffic, and ranks rankings based on an algorithm in every search engine.
SEO for eCommerce companies Why is it important?
SEO is a key factor in several aspects that affect the shopping experience of a consumer -from the moment they discover it to their retention. Utilizing the power of SEO is essential at every stage of shoppers’ journey to purchasing. When it comes to finding and optimizing search results, advertising efficiency, Google shopping results, and even social commerce are all affected by SEO.
Furthermore, speed of loading as well as the site’s architecture and the inclusion in the product’s pages of search terms could be the difference between making a purchase or abandoning the cart.
4 main factors that impact SEO
1. Keyword research
Keyword research is the process of determining which keywords and search terms customers might use to find your service. With a strong keyword base it is possible to establish your presence in Google as well as other engines. Being able to be found on search engines is vital for eCommerce companies since 40% of customers use Google for information when searching for a specific item or service. When conducting research, make sure that you’re also reviewing key words used by competitors to ensure that you can identify any potential gaps or areas for improvement.
2. Site architecture
While customers traverse the buying process improving the structure of your website significantly affects your SEO rank and, in turn converts. Site architecture is the process of design, planning and overall growth of your site. Indeed, the structure of your website is so crucial that recent Google updates to its algorithm to rank websites have made usability major SEO ranking factor. This highlights the importance of having a seamless and easy buying experience when customers browse your website.
3. Content (On-page SEO)
On-page SEO evaluates the text images, metadata, and copy that you publish on your website. It includes descriptions of products (emphasizing significance of using keywords) alt-text inside an image, reviews, headlines Meta descriptions, headlines and much more. Social media posts, like hashtags, captions and the images themselves, also affect SEO.
4. Customer reviews
Reviews from customers, as well as other types of user-generated content (UGC) can have a tremendous potential to improve SEO. Reviews are rich in content, and can give search engines new ways to help you rank for long-tail terms which are otherwise difficult to include in other website content. While the content and keywords of your reviews could influence your SEO rank Negative reviews will not affect your Google rankings in the search engines.
