Magic Spoonis all you can want from an unsweetened cereal that is high in protein as well as low in carbohydrates, making it delicious. Greg Sewitz and Gabi Lewis co-founders of the cereal company Magic Spoon, grew up eating cereal as breakfast every day. But, as adults, they came to understand that most of the cereals they loved are filled with very little nutritional value and a lot of sugar – so they decided to create a cereal inspired by “flavors and nostalgia of Saturday-morning-cartoon cereal”, but with a healthier twist.
The duo introduced Magic Spoon in 2019 – offering a range of cereals that can bring back breakfast-lovers the flavors they were accustomed to (Froot Loops, Frosted Flakes, Cocoa Puffs and so on) However, they will not cause them to feel guilty about their nutritional deficiency. Magic Spoon’s cereals include “high energy, protein-rich and ketofriendly and non-GMO Gluten-free, grain-free wheat-free, soy-free, no artificial, and a kind of cereal suitable for adults.”
With the increase in cereal lovers (especially those seeking healthier options) It’s not a surprise that people were excited to try Magic Spoon. However, to recently, consumers weren’t buying their cereal on the internet. So how did Magic Spoon get their products (virtually) at the top of the shelves? Marketing through influencers.
Magic Spoon’s products and services are perfect for influencer marketing since they are able to seamlessly integrate into virtually any industry (who does not like breakfast cereal?). In the past the company has partnered with a variety of content creators like food-related YouTubers, nerd culture channels, as and well as well-known podcasters to help promote Magic Spoon to increase revenues and increase their return on investment.
Another reason Magic Spoon is finding so great success in influencer marketing is because their product is targeted towards Millenials who have grown up watching cartoons on Saturday mornings and the dish of Cinnamon Toast Crunch or Froot Loops which is a childhood nostalgia which many of the top creators of content on YouTube have a connection with. Magic Spoon’s packaging reflects the same fun as popular cereals of General Mills and Kellogg’s – effortlessly capturing the attention of both viewers and listeners.
Magic Spoon has sponsored over 800 YouTubers and has accumulated more than 388 million views! We took a close look at the YouTube channels that have garnered the greatest amounts of attention and also achievement and explore the reasons they are so successful and how these creators have helped the company achieve triple percent growth year over year.
1. David Pakman Show
- Category News
- Subscribers: 1.49M
- Average views 53,000
- Country of Creator: United States
A channel has received the most publicity to Magic Spoon is the David Pakman Show. David Pakman Show is a modern news talk show that is currently airing on TV and radio. David Pakman also posts certain videos to his channel on YouTube. Magic Spoon has sponsored this channel more than 100 times. The partnership with the highest number of views was Trump was astonished in the worst Interview in the History of Television that received more than 5 million views.
What is the reason it functions
David Pakman is posting a variety of new videos of his talk shows each day. He has an annual average viewership of over 50K per day, that’s a lot of attention to Magic Spoon. Also, the 90’s nostalgia of sitting down to your favourite cereal bowl at breakfast isn’t enough without your parents enjoying their daily newspaper. Magic Spoon may be trying to capitalize on nostalgia by sponsoring the news-focused YouTuber.
2. Dumpling Strictly
- Food Category
- Subscribers: 4.11M
- The average view: 1.5M
- Country of Creator: United States
The channel is focused on showcasing different dishes and restaurants. It has recorded over 11 million views during its 10 partnerships. The video that received the highest views was the UNLIMITED KING Crab Steak, BURGERS and KING CRAB! Ultimate All You Can Eat! It has more than 1.7M views.
How it is used
Mike Chen, the face behind Strictly Dumpling has talked about his fondness for cereal over and over again. When he mentions that the Magic Spoon cereal can help him curb his desire for the perfect breakfast item and his fans are bound to believe in his expertise in the field and decide to buy one box (or three boxes, we’re not judged) to take home. In addition, considering the amount of consumption Mike Chen does on a daily basis, it’s essential for him to periodically enjoy healthier alternatives – he regularly states that Magic Spoon lets him keep enjoying delicious food but with a healthier spin.
3. Adam Ragusea
- Food Category
- Subscribers: 2.08M
- Average views 1M
- United States of America. United States
Adam Ragusea is very much an all-encompassing food and drink channel. it produces content on food preparation as well as food science and the culinary world. In the context of his partnership in partnership with Magic Spoon, Adam Ragusea was sponsored by Magic Spoon 14 times, the videos they collaborated on receiving 9.5M views. The most popular video they have is Steak 201: Butcher’s Cuts which has more than 2 million views.
How it is used
Adam Ragusea is an expert in seamless integrations between his video sponsors. He always comes up with an innovative and fun way to highlight the brand and the viewer is never detached from the topic. Through Magic Spoon, Adam Ragusea discusses how the cereal brand has assisted him in making healthier choices when it comes to his meals. Even those who cook great food regularly are in need of a guilty pleasure on days when you desire something delicious, fast and quick and healthy, without losing the healthy aspect.
4. Ring of Fire Ring of Fire
- Category News
- Subscribers: 862,000
- Average views 85,000
- Country of Creator: United States
Ring of Fire Ring of Fire is another radio show that uploads a variety of videos onto its YouTube channel. The channel also hosts weekly programs that only available to its YouTube channel. It seems like the Ring of Fire must be doing something right since Magic Spoon has sponsored this channel more than 70 times! The videos they have produced receive more than 11 million views, which is quite impressive! The video that has garnered the most viewings has been Fox News May Have Already Defailed their Defense Against Defamation Lawsuit which has received 430,000 views.
What is the reason it functions
In the Ring Of Fire’s Channel you’ll rarely see any videos more than five minutes, which means that the channel prefers to get straight to the point and remain brief. That’s the way they view sponsorships too – Farron Cousins is the host of the YouTube channel emphasizes all the great aspects that make up Magic Spoon, making sure that viewers are enthused and eager to try the product for themselves.
5. Internet Today
- Category News
- Subscribers: 225,000
- Average views 15,000
- United States of America. United States
Internet Today provides its viewers with updates and news about everything entertainment, technology and culture, as well as gaming (along with a few pieces of news that are bizarre) All with a healthy dose humor’ (their words, not mine). Magic Spoon and Internet Today joined forces for more than 20 times, and managed to collect 2.5M views. The most popular video with the most viewers most is “Happy Belated Birthday To our Broken Country… which has more than 117,000 views.
How it is used
Internet Today have a very high percentage of their viewers watching their videos – with over 225K subscribers and an average viewer count of more than 100K is impressive. Magic Spoon has no doubt recognized the potential that an account with this kind of engagement has. This means that we’ll definitely see much more from Magic Spoon on Internet Today’s YouTube channel.
The leading YouTube channels have certainly contributed to Magic Spoon catapult in exposure as well as revenue, and they has helped to secure the company’s presence on YouTube. Do you believe your channel is an ideal fit to Magic Spoon? Click here to learn more about this sponsorship possibility.
