Introduction
Online shopping is a double-edged sword. On one side, it’s convenient and offers a plethora of options. On the other, it can lead you into the traps of fraudulent websites. One such site under scrutiny is Luna Toronto, which claims to sell various clothing items like T-shirts, tops, blouses, and sweaters. But is Luna Toronto a legitimate online store or just another scam? Let’s delve into the details.

What Is Luna Toronto?
Luna Toronto presents itself as an online fashion retailer based in Toronto, Canada. The website showcases a range of women’s clothing, including dresses, tops, and pants, often at discounted prices. They claim to offer free shipping and a 30-day return policy. The site also features customer reviews praising the quality and service.
The Red Flags
1. Questionable Customer Reviews
While the website boasts positive reviews, external platforms tell a different story. According to the Better Business Bureau (BBB), there have been complaints about counterfeit merchandise and poor customer service. One customer reported receiving a low-quality item that appeared to be counterfeit and faced difficulties in returning it due to the company’s strict return policy.
2. Name Changes and Rebranding
Luna Toronto was previously known as Bohme Toronto. After receiving complaints, the company rebranded itself, but the website and products remained the same. This tactic is often used by scam websites to escape negative reviews and continue their operations under a new name.
3. Delayed Shipping and Poor Communication
Customers have reported significant delays in receiving their orders. In some cases, items arrived weeks after the promised delivery date, missing important occasions like Christmas. Attempts to contact customer service often resulted in unhelpful or repetitive responses, with the company refusing to take responsibility for the delays.
4. Strict Return Policy
Luna Toronto’s return policy is stringent, especially when customers purchase multiple items. One customer was told that buying three or more items voided their right to return any of them, even if the products were not as advertised. This policy seems designed to deter returns and keep the customer’s money, regardless of satisfaction.
Customer Experiences
Numerous customers have shared their negative experiences with Luna Toronto. Complaints include receiving items that don’t match the online descriptions, poor-quality products, and unresponsive customer service. Some customers have even accused the company of being a complete scam, taking their money without delivering any products.
The Verdict
Considering the numerous red flags, customer complaints, and questionable business practices, it’s advisable to approach Luna Toronto with caution. While the website may appear legitimate, the experiences of many customers suggest otherwise. It’s essential to research thoroughly and consider alternative, more reputable online retailers when shopping for clothing.

Conclusion
Online shopping should be a convenient and enjoyable experience, not a source of stress and disappointment. Luna Toronto’s pattern of negative reviews, strict return policies, and poor customer service raises serious concerns about its legitimacy. Before making a purchase, always research the company, read customer reviews from multiple sources, and be wary of deals that seem too good to be true.
FAQs
Q1: Is Luna Toronto a legitimate online store?
Given the numerous customer complaints and questionable business practices, Luna Toronto’s legitimacy is highly questionable.
Q2: Can I return items purchased from Luna Toronto?
While the company claims to have a 30-day return policy, many customers have reported difficulties in returning items, especially when purchasing multiple products.
Q3: Why did Luna Toronto change its name from Bohme Toronto?
The name change appears to be an attempt to escape negative reviews and continue operations under a new identity.
Q4: Are the products from Luna Toronto of good quality?
Many customers have reported receiving low-quality or counterfeit items that do not match the online descriptions.
Q5: What should I do if I’ve been scammed by Luna Toronto?
If you believe you’ve been scammed, contact your bank or credit card company to dispute the charge. You can also report the incident to consumer protection agencies like the Better Business Bureau.