Nowadays, shoppers on the internet want to learn everything about the product before they decide to purchase it. The more reviews you can gather on a product, then the more easy it will be for your customers to meet their expectations.
We conducted our reviews Consumer Survey found that 83% of customers tend to buy products with between 50-500 reviews. Why? The more reviews that your customers go through the more easy it is to judge if it is the best one for them.
To boost the number of reviews that your product receives, you’ll first be aware of how beneficial an incentive-based review can be.
Not just any review, but reviews with video-based content created by users also! Our research also revealed the following: 70% of customers are more likely to trust reviews when they view photos or videos. Therefore, why not reward your existing customers to aid in helping establish confidence with new customers?
This is what your company must know about motivating reviews about eCommerce.
What are the reasons to encourage eCommerce reviews?
Reviews play an important impact on the buyer’s experience in addition to what the item itself is, reviews can make or the difference in a purchase since they’re the final decisive factor. So, encouraging customers to connect with your company by posting their feedback through reviews of products can help increase your connection with your customers. This is especially important in the current competitive marketplace in which many eCommerce companies are trying to increase customer retention.
When it comes to reviewing often, customers do not leave a review, or view it as a lengthy task. However, when you give a bit of encouragement through an incentive, and then create an easy review collection process It could be advantageous for you as well as your customers.
How can you encourage product reviews?
The Federal Trade Commission (FTC) has rules in place for both retailers and eCommerce platforms in the area of getting reviews from their customers. With these rules in mind, as well as our own experience with the eCommerce world we have put together some types of incentives companies might want to consider the next time they want to ask customers to write reviews about their products.
- Give rewards points for loyalty. Not only does it encourage customers to give feedback however, it also helps to encourage repeat purchases.
- Utilize coupons or discounts. Our survey revealed that 47% of online customers would write a review if they received discount coupons or discounts.
- Create your own social media posts. Incentivize your shoppers to upload photos to their reviews by offering them the the chance to be featured by the Instagram account.
Whatever method you decide to use to get your customers to provide their feedback, make it clear that you’re offering a reward and describe what the incentive is..
What should you avoid when enticing the review
When you offer your customers incentives to submit feedback, be sure to stay clear of these;
- Payments to customers to review their experiences. In addition to this practice not being in line with the FTC’s guidelines, it’s also unethical to pay customers for their opinions.
- The addition of conditions to any incentive. When you incentivize reviews, you could think that it will be one that is positive however, there is a possibility that it’s not positive. The brands should not reward reviews on the condition that reviews be positive..
- Overusing incentives. Offering incentives is a fantastic method to create more interaction with your customers, however when you use them too often it can skew the reviews of your customers.
- Incentivizing reviews on websites. If you’re looking to earn an GSR do not incentivize your reviews on your website. Google won’t take incentivized website reviews as 100 reviews necessary to get your rating.
By keeping these ideas in your head, you’ll master art of an incentivized evaluation within a matter of minutes!
Yotpo Reviews and loyalty
In our research we discovered the following: five percent of customers would upload videos and images in their reviews of eCommerce in the event that coupons or points of loyalty were offered to reward. At Yotpo we recommend rewarding your reviews of products with loyalty points as a good way to go.
Make use of as well as Loyalty in a seamless way to offer to your clients loyalty rewards each time they leave reviews. Incentivizing reviews for eCommerce using rewards points you’re making it easier for customers to return to your website for purchases repeatedly.
The Nutrition Brand the Turmeric Co. partnered with Yotpo to create more flexible review requests and an incentive program for loyalty. After improving their review collection process The brand then launched their “Turmeric Tokens” loyalty program, and began giving customers reward tokens (“Tokens”) in exchange for every review submitted. Since the introduction of Reviews and loyalty in conjunction the brand has experienced an increase of 600 percentage increase in sales.
The incentive-based review
If you’re entice your customers to write a review or upload visual content from users like photos along with their reviews, make sure to follow our top guidelines. By doing this, you’ll be able to gather high-quality feedback in a way that is ethical and conforms to FTC guidelines.
If you’re interested in rewarding reviews, think about offering rewards to your clients who are loyal in exchange for a reward. This can help establish trust with your customers, boost engagement, and may even increase retention.
