If you’re like me, you’ve probably scrolled past countless hair gadgets promising “effortless curls in seconds.” Sounds dreamy, right? But let’s be honest, not every tool lives up to the hype. That’s why today we’re diving deep into the Sheglam Automatic Curling Iron—specifically, the It-Curl One-Touch Instant Curler – 32mm. Is it the real deal or just another flashy scam? Stick around, because I’m about to break it down for you.
What Is the Sheglam Automatic Curling Iron?
The Sheglam Automatic Curling Iron is a smart curling device designed to simplify hairstyling. Instead of manually wrapping your hair around a traditional barrel, you just place a section inside, press a button, and let the machine do the work. The 32mm barrel size gives you those loose, bouncy waves that scream effortless chic.
Why Are People Talking About It?
Sheglam, known for its affordable beauty products, stepped into the hair tool space with this product. Beauty enthusiasts can’t stop buzzing about its one-touch curling system. But here’s the real question: is the hype genuine, or is it just clever marketing?
First Impressions: Does It Look Legit?
Unboxing the curler feels surprisingly premium for the price point. It has a sleek design, easy-to-read buttons, and feels sturdy in your hands. At first glance, it doesn’t scream “cheap knock-off,” which is already a good sign.
How Does the It-Curl One-Touch Instant Curler Work?
Here’s the step-by-step breakdown:
- Plug it in and let it heat up.
- Select your heat setting.
- Place a strand of hair in the curl chamber.
- Press the button and wait for the beep.
- Release for a shiny, defined curl.
It really is that simple. No twisting your wrists like you’re performing a gymnastics routine, no awkward tangles—just drop, press, and curl.
The Key Features That Stand Out
- 32mm Barrel Size – Perfect for loose, voluminous waves.
- Automatic Curl Technology – Reduces styling time and effort.
- Adjustable Heat Settings – Suitable for different hair types.
- Safety Design – Anti-scald technology to prevent burns.
- Compact & Lightweight – Easy to carry for travel.
Performance on Different Hair Types
Not every curler works for every head of hair. So how does this one hold up?
- Fine Hair – Curls quickly but may require lower heat to avoid damage.
- Thick Hair – Takes a little longer, but the curls hold well.
- Frizzy Hair – Smooths and curls nicely, especially if you prep with serum.
- Short Hair – Works best on chin-length and longer. Pixie cuts may struggle.
Pros of Sheglam Automatic Curling Iron
- Super easy to use—literally one button.
- Creates consistent curls without manual effort.
- Affordable compared to high-end automatic curlers.
- Travel-friendly size.
- Less risk of burns thanks to the enclosed curl chamber.
Cons You Should Know
- Not as durable as luxury curlers.
- Battery life (if cordless) may be limited.
- May struggle with very thick sections of hair.
- Takes practice to avoid tangling if you overload it.
Customer Reviews: What Are Real Users Saying?
Digging into online reviews, most users love how beginner-friendly this tool is. People with no hairstyling skills report getting salon-like curls in under 15 minutes. However, a few reviewers mention it doesn’t last as long as pricier curlers, and some complain about tangles if they try to curl too much hair at once.
Is It Safe to Use?
Yes, as long as you follow the instructions. The enclosed chamber minimizes burns, which is a huge plus for those of us who have accidentally fried our fingers on hot wands. Always remember to use a heat protectant spray before curling—your hair will thank you later.
How Does It Compare to Other Automatic Curlers?
Compared to brands like Conair or Dyson, Sheglam sits firmly in the budget-friendly category. While it doesn’t offer the same luxury durability as a Dyson Airwrap, it delivers surprisingly good results for a fraction of the price. If you’re a casual curler who doesn’t need professional-grade equipment, it’s a solid option.
Who Should Buy the Sheglam It-Curl?
This curler is ideal for:
- Beginners who struggle with manual curlers.
- Busy people who want quick styling.
- Travelers looking for a lightweight curler.
- Budget-conscious buyers who want value for money.
Who Should Skip It?
You might want to look elsewhere if:
- You have extremely thick, coarse hair and need a heavy-duty tool.
- You style your hair daily and need long-term durability.
- You’re expecting salon-grade results from a budget product.
Price: Does It Offer Good Value?
The Sheglam Automatic Curling Iron is significantly cheaper than premium alternatives. Considering the ease of use, safety features, and results, it does offer great value for casual users.
Common Problems and Fixes
- Hair Tangling – Use smaller sections to avoid jams.
- Curls Not Lasting – Apply hairspray or curl-enhancing mousse beforehand.
- Uneven Heating – Make sure the barrel is fully preheated before use.
Expert Opinion: Is It Worth the Hype?
Experts agree that while it’s not a professional-grade tool, it delivers on its promise of easy curls. Think of it as the “starter pack” for people new to hair styling. It’s not perfect, but it’s legit—not a scam.
Final Verdict: Legit or Scam?
The Sheglam Automatic Curling Iron is definitely legit. It’s affordable, user-friendly, and delivers curls that last (with the right prep). Sure, it may not have the durability of luxury brands, but for the price, it’s hard to beat. If you’ve been burned—literally or financially—by hair tools in the past, this one might just restore your faith.
Conclusion
At the end of the day, the Sheglam It-Curl One-Touch Instant Curler – 32mm is more than just another TikTok gadget. It’s a genuinely useful styling tool that makes curling your hair easier, safer, and faster. While it may not replace a professional-grade curler, it definitely earns its spot as a reliable budget-friendly option. If you’ve been wondering whether it’s legit or a scam, you can breathe easy—it’s the real deal.
FAQs
Is the Sheglam Automatic Curling Iron safe for beginners?
Yes, it’s designed with beginners in mind. The enclosed chamber helps prevent burns, making it safer than traditional curlers.
How long do the curls last with Sheglam It-Curl?
On average, curls last 6–8 hours, but using a setting spray or mousse can extend the hold.
Can it be used on all hair lengths?
It works best on medium to long hair. Very short hair may not feed properly into the chamber.
Does it damage hair?
Like any heat tool, overuse can cause damage. Always use a heat protectant spray to keep your strands healthy.
Is the Sheglam Automatic Curling Iron worth buying?
If you want an affordable, easy-to-use curler for quick styling, it’s definitely worth the purchase.