For the uninitiated It could seem as if in 2023, women on both sides are having a blast (we are talking about Regina King, Michelle Yeoh, Jacinda Ardern) and generally winning in life. You’d be excused to be thinking”Why do we need International Women’s Day? Do we not already take down the patriarchy, one day at a moment? However the statistics are telling a different story.
In 2023, all over the world 1 in 4 adolescent girls aged 15-19 is not working, studying, or in work, compared to less than 1/10 of boys who are the same age. In addition, the issue of period poverty affects girls and women across the globe and particularly in the UK.
These claims may seem like a dramatic rant, but the truth is that they’re factual, not just headlines. This is the reason IWD is more vital than ever before.
In a demonstration of the potential of the industry, your favorite brands are taking action to aid the cause and bring about the real changes. From smaller cosmetics brands like NAYDAYA and Fussy working with charitable organizations like Beauty Banks and Bloody Good Period as well as industry-leading brands such as Max Factor’s collaboration with UNICEF to support its Skills4Girls program, along with Bobbi Brown’s annually Pretty Powerful campaign, these are the companies that are turning the power of perfume and powder into change for the betterment of women on International Women’s Day.
Beauty Brands Helping International Women’s Day 2023
The beauty industry’s most revered brand to their limited-edition annual Pretty Powerful Pot Rouge cream blusher Bobbi Brown will be returning this year for International Women’s Day 2023 and expanding their range more than ever before.
The brand is launching the Pretty Powerful campaign for the 10th year in a row, Bobbi Brown have teamed together with the brand Never Fully Dressed to design an exclusive Pretty Powerful gift set including the timeless Pot Rouge, iconic Bobbi Brown essentials, and a stylish flower-adorned makeup bag. As always the entire profits of UK sales will go towards Smart Works Charity in addition to the PS900K+ collected in the past by the sale and online checkout donations.
In perpetuity, they have championed their female employees and customers, L’Occitane have collaborated with Women’s Aid to donate PS2 with every purchase of the Give Back Hand Cream Trio to the UK charity from 2 February until 19 March.
The sustainable brand of personal care Fussy has teamed up with artist Marylou Faure for a brand new limited edition deodorant container to mark International Women’s Day. “I wanted to create an enchanting and playful design that was comfortable and warm, featuring the characters who are daydreaming in their personal worlds. The characters are self-care representation of me and my family,’ Faure said of the collaboration. For each Fussy deodorant bought PS1 is donated to Beauty Banks
4.Elizabeth Arden Eight Hour(r) Cream Skin Protectant
Elizabeth Arden are once again working with the Prince’s Trust’s #ChangeAGirlsLife campaign to celebrate International Women’s Day. For the year 2023 the beauty icon is making a donation of PS5 from each UK purchase of their famous Eight Hour Cream throughout March.
For International Women’s Day British fragrance house, Miller Harris, is joining forces to partner with Dress For Success Greater London to help further its goal to help women reach their goals at their careers and in their lives.
For each Miller Harris perfume sold on 8 March, the company will donate a second bottle of the product to Dress For Success in an effort to empower women to feel more confident both personally and professionally.
Furthermore, the brand will also donate 25% of UK net sales on their website to charities.
Meghan Markle’s preferred cosmetics expert and facialist, Sarah Chapman, is offering 5% of each sale on her site to the Women Supporting Women #ChangeAGirlsLife campaign. The money will go towards girls from low-income backgrounds the opportunity to take an apprenticeship or courses, as well as training.
To celebrate International Women’s Day 2023, the makeup bigwigs Max Factor are partnering with UNICEF to help fund its Skills4Girls program. In over the course of two years Max Factor will work provide girls with the tools, knowledge and resources to realize their full potential and to become the future generation of leaders entrepreneurs, change-makers, and entrepreneurs.
In announcing the partnership, UNICEF Goodwill Ambassador, and the face of Max Factor, Priyanka Chopra Jonas shared, “Throughout my time at UNICEF I have seen in person the importance of helping girls from economically communities that are marginalised and in need of providing them with the tools and opportunities to realize their goals. Making sure that young people know that their goals are possible and giving them the resources to reach their goals is crucial to their success in the future. I’m very happy of the fact that Max Factor and UNICEF are working together to create real changes.
In the past, having founded NAYDAYA to break down the gender-based discrimination and stigmas that women face in their health that she faced as a woman and as a newly-wed mother, Fiona Toomey has partnered with Bloody Good period to fight the problem of poverty during menstrual cycles in the year of International Women’s Day.
On the 8th of March, NAYDAYA will be donating 50% of the earnings to this similar charity to help women across the globe who need being acknowledged and celebrated.