Are you confused regarding how to promote your business using Instagram Stories? Or maybe you recognize the importance of it but aren’t sure how you can leverage the platform to enhance your image and increase sales?
Perhaps you’ve already written your first business story but require help to make it search-friendly? If you are, then this post is specifically for you. We’ll address a number of commonly asked questions about Instagram Stories and its use in marketing.
Are Instagram Stories useful for businesses?
Yes, it’s. It was launched in the year 2016. Instagram Stories has shown its potential as a promotional tool.
Here are a few of the major advantages of Stories for companies.
Reach out to 400 million Users for Free!
As of October, Instagram Stories has more than 400 million active daily users. It is possible to reach them for free without spending a cent. What other marketing channels could think of to be better than this?
Increase Brand Awareness
One of the most appealing characteristics that is a part of Stories is that users love hearing about different companies. So, one third of the most well-known Stories originates from a company. If you are able to create an intriguing campaign, there will be lots of interested ears.
Engage with Viewers
Instagram Stories’ users are not just interested in viewing businesses’ Stories but are also keen to engage with them via following their other accounts on social media and downloading apps, as well as reading blog posts, and going to the shoppable pages.
What kind of stories do Brands Are More Recurrently Posted?
According to the report the most popular stories for promotion of products are the most popular (36 percent) then those that provide an insider’s view (22 percent). The other most popular business stories are stories about influencer takeovers (14 percent) Live event Stories (10 percent) and how-to Stories (5 5 percent).
Are there any truths to the claims that stories automatically disappear after 24 hours?
This is indeed the case. If you’d like to, you could keep your most loved Stories in the public domain for a longer period of time by displaying their highlights under your profile bio with Stories Highlight. Stories Highlight feature.
How Can I Create More engaging and memorable content?
There isn’t a universal answer to this question, a variety of strategies have proved extremely effective, including the two following strategies.
Make Special Offers Campaigns
Offering customers a reason to take action is a tried and true marketing tactic. Create a “special offer” advertisement in your marketing campaign each now and then to expand your customer base and increase sales.
Include Video Ads in Your Stories
Are you planning to publish your very first Business Story? Did you recently launch an innovative product? Videos are extremely useful to increase awareness of an existing brand or product.
How can I Make My Stories More Search-Friendly?
One method to make your content more searchable is by including locations and hashtags related to them like #GoodMorning#Mood and #Work.
If you’re interested in finding more information about how and why you should use Instagram Stories to grow your business, make sure you look over the infographic below.
